Firm will operate under the Kolbeco name while incorporating Inland’s
longstanding design legacy in the St. Louis region
St. Louis, MO – Kolbeco, a brand media agency, has merged with graphic design firm Inlandesign, a move which not only expands the company’s presence in the St. Louis region but also delivers a greater depth of expertise and perspective which leads to building effective, holistic marketing campaigns that impact clients’ businesses. Inland Principal Adam Celuch has assumed the role of Senior Art Director at Kolbeco, adding his creative expertise in digital, video and print media to the team.
The two firms have collaborated on client projects for many years, allowing for a seamless transition. The newly combined company will continue operating as Kolbeco, with St. Louis-area offices in St. Charles County, Missouri and Edwardsville, Illinois. Kolbeco also has an office in La Crosse, Wisconsin, as well as team members in Greenville, South Carolina and Turkey, North Carolina.
The Inlandesign legacy dates back to 1976, when AIGA design legend John Celuch established the firm with the philosophy that “good design is good business.” John grew Inland Design over a span of nearly four decades, mentoring many of the industry’s professionals who have gone on to lead the area’s top design firms. Adam joined John in 2002 after a career as a USA Swim Coach, growing his skill and the firm’s client base. He took over leadership of the business in 2012.
“Inlandesign holds an amazing reputation for its award-winning creativity in design not only for marketing campaigns, but also for its influence in environmental design, art, photography, architecture, and many other visual mediums present in the community,” said Scott Kolbe president of Kolbeco. “We have always respected their work and have enjoyed our collaboration over the years. Welcoming Adam and Inland clients to Kolbeco was a natural fit.”
As a brand media firm, Kolbeco focuses on an integrated approach to all campaigns, leveraging the right mix of tactical solutions to reach each client’s goals. The firm’s proprietary 490 Factor™ is a four-phased model of building and managing marketing campaigns, beginning with the creation of the brand story and supporting materials, activities to drive the appropriate audience to the story, engaging the audience at each touchpoint of the experience, and most importantly, analyzing and adjusting results to optimize the marketing investment.
“For nearly 50 years, Inlandesign has partnered with marketing and PR professionals on a project-to-project basis,” said Celuch. “By merging with Kolbeco we now have the ability to provide a multi-dimensional approach with a cohesive team of dedicated professionals who care about their clients as much as we care about ours. Kolbeco’s ability to adapt in today’s challenging business environment was a key factor in finalizing this merger.”
Kolbeco is a brand media company made up of a curious and creative group of people who are driven to make a real impact on our clients’ businesses. Few things get us more fired up than listening to our clients’ passions and crafting their stories in a meaningful way – to authentically connect with their audiences and deliver results. That means using the best mix of tactics possible, from branding and design to PR, content marketing, digital marketing, customer experience campaigns and more. We’re tactic agnostic, and follow our 490 Factor™, our model for breaking down marketing silos and creating a flourishing ecosystem that optimizes clients’ marketing spend.