Tag: KolbeCo

Kolbeco and Inlandesign Merge to Expand Regional Presence

Firm will operate under the Kolbeco name while incorporating Inland’slongstanding design legacy in the St. Louis region St. Louis, MO – Kolbeco, a brand media agency, has merged with graphic design firm Inlandesign, a move which not only expands the company’s presence in the St. Louis region but also delivers a greater depth of expertise…
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11 Signs You’ve Hired a Bad Marketing Company

It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. The Kolbeco team is comprised of marketing professionals with a diverse set of backgrounds. We’ve spent time on both the agency and client side of marketing relationships,…
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5 Reasons Social Media Doesn’t Work for Your Business

Earlier this year, Warner Brothers launched a sequel to their popular 1996 movie Space Jam. Bugs and the usual suspects from the Looney Tunes gang were back, but legendary baller Michael Jordan was replaced by Lebron James and the original bad guy, Mr. Swackhammer, was usurped by a character called Al-G Rhythm, voiced by Don…
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Empathetic Marketing Cuts Through the Noise

Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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3 Ways to Improve Social Media Marketing That Nobody Is Talking About

Let’s just start with the bad news: there’s no magic bullet for social media marketing success. There, we’ve said it. Now let’s talk about one of the biggest reasons so many marketers are dissatisfied with the results they’re seeing from their social media marketing efforts today. We’re dedicating more resources, time, and attention to social…
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The Why’s of Advertising

If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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Kolbeco RAPIDFIRE: Erin Celuch

In our second edition of Kolbeco RAPIDFIRE, we did something a little different. We filmed a little video to introduce you to another special Kolbeco employee. To celebrate Erin Celuch’s 10 years at Kolbeco, we sat down for a little chat to get to know our colorful, sarcastic, talented, magical and wonderfully witty art director.…
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Business Lessons I’ve Learned from Planning my Wedding

Everyone pictures being engaged as Pinterest-perfect. You’re marrying the love of your life, you get to fulfill the dreams and ideas you’ve had since you were a little girl. In reality, I’ve found that planning a wedding often feels like running a business, and that requires budgeting, delegating tasks, and even legal processes as you…
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It’s Cool to Be “Old School”

At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
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How Ambassadors Can Help, or Create, a Crisis for your Brand

Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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