Category: Kolbeco Culture

What Marketers Can Learn from the Summer Olympics

With the closing ceremonies behind us, that’s a wrap for the 2021 (2020) Summer Olympic Games. There’s something special about this event. It brings the world together with athletes competing on behalf of their country and performing amazing physical feats they’ve trained their entire lives for, on the biggest international stage imaginable. Naturally, we’ve spent…
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How to Have a Big Impact with a Small Marketing Team

Whether you have 0 or 100 dedicated marketing employees, your marketing team is probably not as large as you think it needs to be. I am confident that’s true because it’s something we have heard from marketers in companies of all sizes. And to varying degrees, they’re probably all right. After all, the exponential growth…
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Lessons We Learned from the Strangest Summer Ever

How did you spend your summer? It’s a common question this time of year as the kids head back to school and carefree summer fun gives way to cooler temperatures, shorter days, and pumpkin spiced everything. But like everything else in 2020, the answer to that question is anything but common this year. We thought it…
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5 Observations During This Business Shutdown

Two months ago, I sat down with the team at Kolbeco and had a meeting I never thought I would have to have as a business owner. It was March 16th, you know where this story is headed… I had to tell the team the plan for how we would handle the coming weeks in light of COVID 19. While we…
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Sharing Traditions: Thanksgiving at Kolbeco!

Thanksgiving stands out among holidays as a time to simply reflect on what we’re thankful for and enjoy a meal with those we love. Everyone has their different Thanksgiving traditions (mostly around food), so this year all of us at Kolbeco got together to share our favorite Thanksgiving foods and why they’re part of our…
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Building Vendor Relationships and Why it Matters

November is the month many of us take a moment to give thanks. We often tend to focus on things like our health and happiness and overlook the simple things that make our lives easier. As an art director at Kolbeco, I’d like to take a moment to focus on something I give thanks often…
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Kolbeco RAPIDFIRE: TJ Vorva

What happens when you take the team captain of a winning college volleyball team and immerse him in the world of marketing? You get a T.J.! We love hearing his stories of how he and his team worked together to rise from being OK into a powerhouse in their division, staying positive, not listening to…
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What my dog’s Instagram taught me about engagement

While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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Bright Brands Need Bright Minds: Your Brand and Millennial Talent

Hi my name is Jennifer and I’m a millennial. I want your brand to succeed. I want your employees to succeed (I’m sure you want both as well). In order for this success to occur you need insight into the millennial mind. Here I am to give you the honest, unvarnished truth about why I…
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Kolbeco RAPIDFIRE: Patrick Mooney

This summer we are pleased to have Patrick as our marketing intern at Kolbeco. He is soaking up as much as he can in the few short months that he is here, and we are loving having him as part of the team. Read on, and you’ll see just how cheesy we are and how…
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