Category: Digital

How Accurate is Your Google Analytics Location Data?

We all love Google Analytics, right?   It gives us an abundance of data, but it can be hard to sift through it and know what to truly focus on.   In my recent blogs, we’ve looked at the hidden potential of your analytics and we even took a closer look at bounce rates.   This time we’re…
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Does my website legally need to be accessible to people with disabilities?

Imagine having a great website that’s working well for you. Most customers use the site easily, you get tons of sales through it, and then one day you get sued because of it. What’s more, you lose. In a recent case, Domino’s was sued for having an inaccessible website for the blind. It was ruled…
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How Your Brand Influences Your Website

When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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Do You Understand What Bounce Rates Mean for Your Digital Marketing?

Have you ever clicked on a website only to realize that it’s not what you wanted or needed? Maybe a quick glance at the home page and you knew that you were in the wrong place. Or, maybe you clicked an ad by mistake. Either way, you clicked the “X” instead of interacting with the…
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Is Your Email Signature Due for a Makeover?

It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and…
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The Hidden Potential of Your Google Analytics Data

Have you ever opened a closet just to have a pile of junk fall out on you? You know, hypothetically speaking. Maybe you’ve slid the door open only to be met with a falling box of baseball hats. Especially if you have a 12-year-old son that’s obsessed with hats, but not obsessed with putting things…
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Three Top Tips for Creating Better User Experience

If you’ve ever bought something online, you can probably relate to this scene. You find something on a website that you’d like to purchase, you click the button, and then the path to follow becomes unclear. Is the item in your cart? Where do you go next? What is this pop-up window telling me to…
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Finding the Vision for Your Website

There are many reasons people consider a new web design. Maybe your last one doesn’t have the functionality you need, maybe it’s not driving leads, maybe it’s not a good representation of your brand, or maybe it’s just plain ugly and outdated. Whatever the reason is, you want to make sure that your new website…
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Three BIG Reasons Your Business Should Have a Website

As social media platforms emerged and grew in popularity over the last decade, business owners and marketers have clamored to leverage them in an effort to connect with their target audiences, and ultimately, transform them into loyal fans and customers. It’s a great and beautiful thing, but what many didn’t realize is that they started…
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The DIY website builder – yay or nay?

Around my house, I am a DIYer.   Give me a couple HGTV episodes, a little JoAnna Gaines inspiration, or an hour alone with Pinterest and I’m ready to go.   There is no doubt, my husband wears the gun belt at work and I wear the tool belt at home.   I’ll never forget my first home…
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