Do you know the difference between brand image and brand identity? Most people use them interchangeably. But one refers to how your brand is perceived, and the other refers to how your brand is represented, a subtle but important difference. This blog will cover the differences between the two, common pitfalls in developing brand identity,…
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While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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We all love Google Analytics, right? It gives us an abundance of data, but it can be hard to sift through it and know what to truly focus on. In my recent blogs, we’ve looked at the hidden potential of your analytics and we even took a closer look at bounce rates. This time we’re…
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Imagine having a great website that’s working well for you. Most customers use the site easily, you get tons of sales through it, and then one day you get sued because of it. What’s more, you lose. In a recent case, Domino’s was sued for having an inaccessible website for the blind. It was ruled…
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When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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Have you ever clicked on a website only to realize that it’s not what you wanted or needed? Maybe a quick glance at the home page and you knew that you were in the wrong place. Or, maybe you clicked an ad by mistake. Either way, you clicked the “X” instead of interacting with the…
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It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and…
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Have you ever opened a closet just to have a pile of junk fall out on you? You know, hypothetically speaking. Maybe you’ve slid the door open only to be met with a falling box of baseball hats. Especially if you have a 12-year-old son that’s obsessed with hats, but not obsessed with putting things…
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If you’ve ever bought something online, you can probably relate to this scene. You find something on a website that you’d like to purchase, you click the button, and then the path to follow becomes unclear. Is the item in your cart? Where do you go next? What is this pop-up window telling me to…
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