Category: Marketing Insights

It’s not about who goes the fastest. It’s about who slows down the least.

We sat on a grassy knoll on a chilly Sunday morning in Boulder, Colorado, strategically positioned to take advantage of our next opportunity to see Scott run by on his quest to complete 140.6 miles in his first full Ironman race. My brother-in-law had mapped out the course and was manning the Go-Pro to capture…
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Gut Versus Data

I have worked with a number of very successful entrepreneurs and the one thing that they all have in common is following their gut when it comes to taking risks and starting new businesses. In most cases the potential business they are entering is an overlooked sector or something people might not initially have data…
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Progress Over Perfection

Looking for a little motivation? Look no further. There’s this theory that we can be our own worst enemy when it comes to making progress towards our goals. We come up with bold exciting ideas and somehow talk ourselves out of it. In many cases, what stands in our way is the thought that if…
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Burger King’s Impossible Whopper: A Perfect and Not-So-Impossible Product Launch

Burger King is a place that I have not stepped foot in for over a decade. In college I would go to class, workout and then scarf down fast food. For a number of reasons, I don’t go into Burger King, but the reason most consumers haven’t been is the brand seemed out of touch,…
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Digital Storytelling

There are more ways to tell a story today than ever before. The digital world has allowed us many platforms and technologies to connect with our audience, which is the whole point of telling a story! Your goal as a storyteller is to build a bridge and invoke some sort of emotional response. In many…
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2019 the Year to Pump Up Your Marketing

How do you feel about your 2018? As we’ve had conversations with our clients over the last few weeks, the universal consensus is that 2018 was a good year. However, we’ve also found that businesses in general aren’t just sitting back and expecting a repeat in 2019. Most clients recognize that things are changing, and…
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“I could do that,” a Tale of Modern Art and Marketing

Growing up, I loved going to the St. Louis Art Museum, going through the different sections and picking out my favorite pieces from each time period. But inevitably once we hit the modern art section, there was a change in tone. No longer were there life-like portrayals of people and scenery, or even stylized portrayals…
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Feeling Pressure? Consider It a Privilege.

Pressure: The continuous physical force exerted on or against an object by something in contact with it. My journey to this lesson began under the Arch at 6AM on a Friday morning. I was two days into an amazing conference packed with powerful speakers. It just so happened that one of them was a fellow…
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Kolbeco RAPIDFIRE: Stephanie Hirata

She’s spent her career in front of the camera, interviewing people, telling their stories, and being the bright face that the Jefferson City / Columbia community woke up to each day on the morning news. Today, we’re turning the tables and interviewing the wonderful Stephanie Hirata! The newest addition to the Kolbeco team, Stephanie brings…
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Enjoy the Process

As many of you may be aware, I have a passion that serves as my outlet to feed my creative energy and release stress. That passion is triathlon, a sport which has taught me a lot about consistency, focus, and prioritizing what’s most important. I often compare things I encounter each day to all aspects…
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