Four iconic neighborhoods in St. Louis. Thousands of cyclists and spectators. It’s the Big Shark Gateway Cup, and it’s got some of the coolest swag in town. Once again this year, Kolbeco teamed up with Big Shark to outfit teams and cycling supporters with t-shirts, jerseys and hats, and update event signage to create a…
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Maybe you think your website is chugging right along – it looks nice, has content that’s valuable for your audience, and you believe your security to be in order. But if you’re paying attention to your web traffic, perhaps you are seeing it decline and can’t quite figure out why. Well, that “S” in HTTPS…
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If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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In our second edition of Kolbeco RAPIDFIRE, we did something a little different. We filmed a little video to introduce you to another special Kolbeco employee. To celebrate Erin Celuch’s 10 years at Kolbeco, we sat down for a little chat to get to know our colorful, sarcastic, talented, magical and wonderfully witty art director.…
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Everyone pictures being engaged as Pinterest-perfect. You’re marrying the love of your life, you get to fulfill the dreams and ideas you’ve had since you were a little girl. In reality, I’ve found that planning a wedding often feels like running a business, and that requires budgeting, delegating tasks, and even legal processes as you…
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Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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I’m sure 80% of you just cringed while reading that subject line, and probably only clicked on this blog to hate me. It’s a bold statement, especially coming from a Cardinals fan, but I fully stand by my statement: It’s time to stop hating the Chicago Cubs – because it will help your business. Now,…
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All entrepreneurs start their business with a passion for what they do, and a vision for what that business could become. Perhaps it’s a dream to forge a new path in an industry, develop a life-changing product, or somehow follow in the footsteps of someone you admire. Regardless of the reason, at some point you…
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It happens to all business leaders. You begin to get a nagging feeling in your gut about your symbolic emblem, the diamond in your crown — your logo. Perhaps it seems a little worn out, or maybe you’re the one who’s tired of it. Could it be “time”? Whether it’s been in place for generations,…
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Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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