You may have encountered this firecracker climbing on chairs to take photos, creating entertaining videos for your social media channels, or coming up with engaging campaigns to reach your audience online. That’s because when it comes to being social, Addi is all in! You can routinely find her with laptop and iPhone in hand (and…
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Think of the last time you were in a restaurant. Chances are, you’re deep into reviewing the menu, trying to decide between the pan seared scallops with lemon caper sauce or the chicken marsala when the server arrives and asks the much-anticipated question: “Would you like to hear about the specials this evening?” It’s an…
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“If they ask about my biggest weakness, would nachos be an appropriate answer?” This was the beginning of a conversation on Facebook a few weeks ago, with the question posed by a friend who is interviewing for a new position. As someone who has interviewed hundreds of people over the course of my career, this…
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Most people are fairly optimistic in nature, filled with good intentions about things they’d like to do, see, or accomplish. We marketers and business owners fall into that category, seeing the possibilities of the next campaign, latest technology, or goal we’d like to achieve. Intentions are a great start. They’re the dream, allowing your mind…
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Think back to the 80’s music, if you can. (I often forget everyone is not my age.) Back then, MTV was coming on strong and the VJs on MTV were household names. The station was filled with music videos and music news, and it was in that environment that the song “Video Killed the Radio…
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Each day, Facebook reminds me of friends’ birthdays, and I love seeing the well wishes everyone gives and receives to celebrate their entrance to the world. Yet something strange happened recently that made me pause. It was the day of a friend’s birthday. She was not someone I knew terribly well, but alas, we were…
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Lily is the daughter of Danieal Broz, who heads up Kolbeco’s Web and Digital Marketing Department. We at Kolbeco were excited to hear of Lily’s experiences in New York, exploring the marketing and media world there with her high school DECA group. This week, she shares those experiences as our featured guest blogger. My Sophomore…
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Many organizations talk about customer loyalty and brand loyalty, and some dedicate substantial resources towards building that loyalty. These efforts can take many forms, from perks and special discounts to “membership” statuses achieved by doing various levels of business with the company. While these programs are great, one can’t help but wonder whether they really…
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There’s a lot of ugliness in the world right now, and it’s easy to get sucked into the negativity. Before you know it, you’re sad, feeling like the world is a dark horrible place and everything around you is terrible. To be honest, I’ve been in that place lately more often than I’d like to…
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Many years ago, I sat in a prospective client’s conference room presenting recommendations and a marketing campaign that we at Kolbeco believed would bolster their brand and their business. The prospect listened intently, chimed in with his opinions, and in the end began the following exchange: Prospect: If I do these campaigns, do you guarantee…
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