Author: Lauren Kolbe

Your Marketing Voice Matters – Use It Wisely

For the last several years, social media and other online outlets have provided us all with a voice. Some may argue that it’s perhaps evened out the playing field, allowing voices to be heard that never before would have that opportunity. This is a positive in many ways. Ideas are shared, movements are started, and…
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Happy Birthday! Hope you have a great day!

Each day, Facebook reminds me of friends’ birthdays, and I love seeing the well wishes everyone gives and receives to celebrate their entrance to the world. Yet something strange happened recently that made me pause. It was the day of a friend’s birthday. She was not someone I knew terribly well, but alas, we were…
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Your Marketing Doesn’t Suck

“We’ve seen a dip in sales over the last few months. Our repeat customers aren’t coming back, and I can’t remember the last time we’ve gotten a referral. Our marketing must suck right now! We need to ramp it up!” I suspect this is a conversation most marketing professionals have faced throughout the course of…
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Kolbeco RAPIDFIRE: Lauren Kolbe

If you’re reading this blog, chances are you know Lauren Kolbe, but do you really KNOW her? Sure, we all know her favorite color is green (the lime family of green is preferred), she’s a yoga master and of course, Kolbeco’s founding partner. But now’s the time to dig deeper and really get to Lauren:…
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The Why’s of Advertising

If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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What A Walk Down Fast-Food Memory Lane Means for your Marketing

You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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Pretend We’re on Vacation

Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Put Down the Selfie Stick

There we were, sitting on the edge of the cliff overlooking Horseshoe Bend in Northern Arizona, trying to get just the right angle to fit both of us in the frame and get some of the scenery in the background. One stretch in the wrong direction or one misstep could have sent us careening down…
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Lessons from the Board of Dogrectors

If you’ve visited Kolbeco (or been paying attention for the last ten years), you know that our organization is ruled by a very important group of beings we call our “Board of Dogrectors.” There are currently seven members of this governing board, as well as some we’ve lost over the years who have left an…
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Love or Fear – Which will drive your marketing?

My good friend Judy Ryan likes to say that all human actions, feelings, and reactions are driven by two things, and two things alone – love and fear. When you’re in a state of love, you’re willing to be open, accepting, transparent, and vulnerable.  When in fear, you’re guarded, limited, and seek protection at all…
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