“I think we need a video.” Every day, agencies and in-house marketing teams have conversations with clients and colleagues that start with that statement. It’s not always a video. Sometimes it’s a podcast or an eBook. Sometimes, even in 2023, it’s a postcard. And sometimes it ends up being true. But it can be a…
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Firm will operate under the Kolbeco name while incorporating Inland’slongstanding design legacy in the St. Louis region St. Louis, MO – Kolbeco, a brand media agency, has merged with graphic design firm Inlandesign, a move which not only expands the company’s presence in the St. Louis region but also delivers a greater depth of expertise…
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It never feels good to make a bad decision. But do you know what feels worse? Realizing too late that you should have recognized the bad decision sooner. The Kolbeco team is comprised of marketing professionals with a diverse set of backgrounds. We’ve spent time on both the agency and client side of marketing relationships,…
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Content Marketing Institute has a mantra they preach: “Don’t Build on Rented Land.” What exactly does that mean? It means you should never make a social media profile on a platform that you have no control over the centerpiece of your content marketing strategy. Why not? Because the future is unpredictable, and there’s no guarantee…
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Sometimes, our industry gets a bad rap. But we’ve kind of earned it. We’ve peddled such fallacies as certain soaps will make you more beautiful, certain candy bars are better at satiating hunger, and certain cigarettes provide better throat protection against irritation and cough. Seriously. That one’s real. But we’ve come a long way, haven’t…
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Let’s just start with the bad news: there’s no magic bullet for social media marketing success. There, we’ve said it. Now let’s talk about one of the biggest reasons so many marketers are dissatisfied with the results they’re seeing from their social media marketing efforts today. We’re dedicating more resources, time, and attention to social…
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LinkedIn is finally living up to the hype. Long billed as the ultimate professional network, it didn’t always feel that way. It felt more like a place people went to find a job. But little by little, LinkedIn has grown into a powerful communication tool for companies to show who they are and what they…
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