Kolbeco Wins MarCom Award for Branding Campaign

October 30, 2008
Kolbeco, a full service marketing and public relations firm, has won a 2008 Gold MarCom Award for the corporate rebranding campaign for CPA firm Rackers and Fernandez of St. Charles County.

The international competition, which recognizes outstanding creative acheievement by marketing and communications professionals, included over 5000 entries from corporate marketing departments, advertising agencies, PR firms, design shops, production companies and freelancers. Only 18% of the entries received Gold Award status.

The Rackers & Fernandez rebranding campaign included a strategic plan with new corporate messaging to carve a new niche in the CPA industry, new logos and identity materials, signage, website development, trade show displays, as well as the launch of a public relations and advertising campaign.

“This campaign was the result of great teamwork here at Kolbeco,” said Lauren Kolbe, co-owner of the firm. “Our strategic planning, communications, public relations, design and web teams all came together to create a longterm strategy and identity for Rackers & Fernandez that is differentiating the firm from the traditional ‘pack’ and positioning them for growth.”

Rackers & Fernandez LLC is a full-service CPA and business consulting firm located in St. Peters, Mo. Since 1996, its proficiency in business management and expertise in financial services provides performance accounting services to St. Louis and St. Charles businesses.

Kolbeco is a full-service Marketing and Public Relations firm focusing on small and medium-sized businesses in a variety of industries, including construction, technology, manufacturing, consumer goods, and professional services. Kolbeco has been named one of the top PR firms in St. Louis by the St. Louis Business Journal from 2006-2008, and earned a spot on the 2008 List of Fastest Growing Privately Held Companies in St. Louis. Kolbeco provides strategic planning, advertising, graphic design, direct mail, web design, special events, and a full range of public relations services. For more information, please call 636-379-3895 or visit Kolbeco online at www.kolbeco.net.