Newsweek features Kolbeco Public Relations Client

Newsweek features Richard Schneider, founder of Antennas Direct of St. Louis
February 19, 2007

Newsweek featured Kolbeco PR Client, Antennas Direct of St. Louis, in its February 19th issue. The article focuses on the resurgence in popularity of antennas, once thought to be a relic of TV’s past.

Antennas Direct is a manufacturer of high definition television antennas, and has garnered extensive media coverage recently as attention on HD televisions and programming has grown. The company was founded in 2003 by Richard Schneider, an HDTV enthusiast, as a means to get a better HD signal for his own home theater. He began by selling a few each month to people who asked about the antennas on various HDTV online forums. Before he knew it, his hobby had grown into a multi-million dollar business.

Previously, Schneider and his antennas appeared on NBC’s Today Show, CNBC, The St. Louis Post-Dispatch, The Albany Time Union, The Chicago Daily Southtown, The Houston Chronicle, and The St. Louis Business Journal. Numerous national home entertainment publications also featured him. Antennas Direct has been a Kolbeco client since early 2005.

Kolbeco is a full-service Marketing and Communications firm focusing on small and medium-sized businesses in a variety of industries. These include construction, manufacturing, health care, and professional services. In 2006, Kolbeco was named one of the top PR firms in St. Louis by the St. Louis Business Journal. Furthermore, Kolbeco provides strategic planning, advertising, graphic design, direct mail, web design, special events, and a full range of public relations services. For more information, please call Lauren Kolbe at 636-379-3895 or visit Kolbeco online at