Tag: Digital Marketing

5 Tips to Leverage Your Company’s Negative Reviews for Good

While working as part of an in-house digital marketing team, I once had a product manager ask me “Can you help us get better reviews online?” I thought about it for a second before answering him “No.” He didn’t love that answer, but it was the truth. People don’t leave positive or negative reviews because…
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The Hidden Potential of Your Google Analytics Data

Have you ever opened a closet just to have a pile of junk fall out on you? You know, hypothetically speaking. Maybe you’ve slid the door open only to be met with a falling box of baseball hats. Especially if you have a 12-year-old son that’s obsessed with hats, but not obsessed with putting things…
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Wait a minute Google, I thought you liked me (frowny face)?

Developing and launching a beautiful new mobile-friendly website is a great start.  However, if you do not have a plan for ongoing content creation that lovely new website will not continue to deliver a ROI in the form of website traffic.  Most likely traffic will tank a month or two after its newness wears off. …
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