Tag: KolbeCo Marketing

Branding From Three Perspectives

The other day at the coffee shop I overheard a conversation between two business owners. They were talking about having a new “brand” designed. It didn’t take long for me to figure out that they were really talking about their logo. They discussed the fact that their “brand” looked tired and out of date. As…
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What We Learned From Our Summer Adventures

With back-to-school photos clogging up Facebook feeds nationwide, it is indeed official. Summer is over. For each of us here at Kolbeco, the past few months have been eventful – vacations, home purchases, creative projects, poor eating habits and long distance races peppered our summer months. But all of these adventures had one thing in…
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What I Learned About Marketing from My Favorite Bands

I’m constantly listening to music. From the time I wake up, driving to work, sitting at my desk, making dinner, I always have music playing. Take away my music, and I’m not a very happy camper. I’m even one of those rare species who still buys CDs. Over the years, some of my favorite bands…
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