Tag: Logo

Signs It May (or May Not) Be Time to Retire a Tired Logo

It happens to all business leaders. You begin to get a nagging feeling in your gut about your symbolic emblem, the diamond in your crown — your logo. Perhaps it seems a little worn out, or maybe you’re the one who’s tired of it. Could it be “time”? Whether it’s been in place for generations,…
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What Is Vector?

Countless times over my twenty plus years in this field I have run into a common issue – as have many of my colleagues and peers. Companies not owning, or being aware of the need for having, vector file formats of their logos. And the calls usually go the same when I have to call…
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