Tag: MLB

Major League Baseball is Branding on Steroids

The Super Bowl happened this past Sunday. In living rooms across the country, you can still smell the crock pot dips and hear echoing cacophony of beer cans cracking open. In St. Louis, sports fans refer to this time of year as, “Don’t pitchers and catchers report today?” You see, the beloved Cardinals have no off-season. And just because the boys of summer are not on the field does not mean that we cannot have headlines about next season’s projections, what baseball caps Tony LaRussa decides to wear or, most recently, penalties for performance enhancing drugs (PED).