Tag: public relations

Kolbeco Named to 2021 Best PR Firms List by St. Louis Small Business Monthly

Kolbeco has once again been named to St. Louis Small Business Monthly’s (SBM) list of the top PR firms in the region. Each year the magazine’s readers, which include founders, presidents, CEOs and top executives of privately held firms in the greater St. Louis area vote to identify the best PR firms. This is Kolbeco’s…
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It’s Cool to Be “Old School”

At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
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Don’t Let THIS Happen To You

“An ounce of prevention is worth a pound of cure” – Benjamin Franklin Recently a company brought me 7 hacked WordPress websites, UUGGHH!!! This was no easy task and it took a week to get all sites cleaned and secure. The thing to know is; this could have been avoided with a few simple regular…
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Bus Tour: Expectations vs. Reality

When you picture what it’s like for your favorite musician to head out on tour, you probably picture: A massive, plush bus with couches, televisions, fridges filled with snacks galore, a full bar and comfy beds. You probably think that this is the most glamour way to travel. Never have to stop, can eat, drink…
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Kolbeco Named One of St. Louis’ Best PR Firms

In July 2016, the St. Louis Small Business Monthly (SBM) named Kolbeco as one of the Best PR Firms in St. Louis. SBM is a leading entrepreneurial publication in the St. Louis market that features business building articles for founders, presidents, CEOs and top executives of privately held firms in the St. Louis area. The Best in Business feature…
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Kelsey Light Joins Kolbeco as Junior Account Coordinator

March 25, 2016: St. Louis, MO –Kolbeco is pleased to announce that Kelsey Light has joined Kolbeco as a Junior Account Coordinator. In this position, Light will work with account leads, manage media monitoring and campaign implementation. “Kelsey was a great culture fit for our team. She focuses on purpose, seeking excellence and is willing to try…
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The Disaster That Never Was, Re-imagined for the Social Media Age

It was a day to remember. Many government offices were closed. People skipped work and kept their kids home from school. My mother sat me down the night before and told me that if we somehow got separated on that day, I should stay where I was until she could reach me. Was it a…
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The Secret to Creating Your Own PR Luck

You open the Wall Street Journal, and you can’t believe its happened again. That competitor you despise is once again receiving undue attention. And you know he is just full of it. He hasn’t invested in his offering like you have. And you have been there to pick up the pieces when he has left…
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4 Ways to Piss Off the Media

For all of the criticism of the media (and media should be criticized), there is no reward when they perfectly deliver a story – that is just the expectation. Don’t do these things unless you want to piss off the media.

3 Ways the Good Ol’ Days of PR are Gone

We all grew up listening to our parents and grandparents talk about how things were “back in the day.” You know, those stories where they walked to school uphill in the snow, both ways. I’m not sure exactly when it happened, but I’m finding myself using this phrase a lot lately. It’s hard for the…
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