Tag: Sales

Buzzword hypnosis: Getting lost in the words

Ever experience a sales pitch designed to generate excitement and intimidation at the same time…you know with lots of buzzwords and ambiguous promises? Much like this: “Let me tell you what we can do for your business…By leveraging our platform we will create a synergy for onboarding without disrupting the ecosystem. Of course, we will…
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Turn the Lens Around

Something I learned in school several (many?) years ago stuck with me. One of my professors said this: “A great marketing effort starts with this one simple question, ‘what do people want?’” He then went on to talk about the fact that goods and services are then developed to give people what they want. That’s…
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