Tag: PR

Six Top Tips for Building Good Partnerships with the Media

The feeling never gets old. You’ve done the homework, crafted the pitches, and identified the right outlets and contacts for your story. You reach out … and then you wait. Then something magical happens. You’ve landed the story! There’s an adrenalin rush and you strive to get that producer, reporter or editor everything she needs.…
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It’s Cool to Be “Old School”

At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
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Kolbeco Named a Finalist on St. Louis Small Business Monthly 2017 Best in Business List

St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
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Kolbeco Named One of St. Louis’ Best PR Firms

In July 2016, the St. Louis Small Business Monthly (SBM) named Kolbeco as one of the Best PR Firms in St. Louis. SBM is a leading entrepreneurial publication in the St. Louis market that features business building articles for founders, presidents, CEOs and top executives of privately held firms in the St. Louis area. The Best in Business feature…
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The Secret to Creating Your Own PR Luck

You open the Wall Street Journal, and you can’t believe its happened again. That competitor you despise is once again receiving undue attention. And you know he is just full of it. He hasn’t invested in his offering like you have. And you have been there to pick up the pieces when he has left…
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Traditional PR Wisdom is F-Dash-Dash-Dash-ing Destroyed

The journalist in me wants your truth. And the PR guy in me wants your confidence. And, if you decide to unleash f-bombs or you say something inaccurate out of emotion, I would rather clean it up than ask you to lie.