Category: SEO & Analytics

Three Simple Rules for Getting Email Attention

Did you know that an estimated 206.6 billion emails are sent & received every day? 206.6 BILLION. EVERY DAY. Think about how many emails you get on a daily basis. Which ones get your attention? Which ones fall into a black hole, only to be lost, ignored, or deleted before the sender even has a…
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Content Writing and SEO; like bread and butter

When we’re talking about a website the term SEO comes up a lot… Search Engine Optimization. You know what it stands for and you know that you need it, but how do you GET it? What really goes into optimizing your website for organic search? The answer is simple, and not so simple at the…
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How Erica Got Her Groove Back

It happens to all of us at some point. We get in a funk, whether it be an emotional, physical, mental or work related, these funks are bound to happen at some point. Our friend Dan Duffy recently wrote a Huffington Post article about his case of writers block that lasted him nearly 6 months.…
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Is Your Picture Worth Ten Thousand Words?

I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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Marketing NOT Advertising – Podcast With Erica

Erica Skrivan interviewed on the Topic of Marketing NOT Advertising on Bastards of Art Podcast From The Podcast: Jonathan and Matt explain how to understand how to funnel your online content into real world meetings.  It doesn’t have to feel so confusing.  Ever wonder what to post online to get people purchase your wares?Turn your…
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Erica’s Social Media Hopes, Dreams and Aspirations

Last year I wrote a blog with my social media predictions for 2016. I recently went back and reread them, and I’m actually feeling really great about my predictions. I think I have a knack for this and could set up shop somewhere, charging $100 an hour to read tea leaves and gaze into a…
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Darren’s Diary: Get Your Business in Formation and Market Like Beyoncé

Dear Diary, I remember just like it was yesterday: on Friday, December 13, 2013, my brother turned 26 years old. That was a great moment for him, but I was more impressed with Beyoncé’s release of her fifth studio album, self-titled Beyoncé. I must admit, I felt a bit betrayed in the moment for several…
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You Never Know What You Can Do Until You’re Asked…

Guest blog by one of our favorite humans, Dan Duffy.  “Just how fast can you edit?” Erica had managed to ask me a question I’d never had to answer. “The Bus Tour is back, and they want you on the road to get videos turned around quickly.” The Bus Tour refers to an adventure that…
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I Thought I Wasn’t THAT Attached to My Phone…

Just a few weeks ago I wrote a blog about putting your phone down and being present. Here I am, thinking that I’m not that attached to my phone or social media. That was until my phone broke and I went 3 days without a cell phone. It was such a traumatic experience for me that…
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One Size Fits All SEO Package, or Scam?

If you’re a website administrator, chances are you’ve gotten one of those generic sales pitch emails that try to sell you a one-size-fits-all SEO package.   We recently received one for our site www.streetpartyrun.com. Alisha was kind enough to analyze our site, or so she says. Let’s turn the tables a little bit and address some…
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