Last week Facebook announced that they would be taking a stand against fake people. No, they aren’t going after your girlfriend/boyfriend for refusing to make your relationship Facebook Official. They are targeting online-based companies who sell Facebook LIKES.
This comes after years of complaints from businesses who have grown their fan-base organically only to be over thrown by a competitor who used a bunch of fraudulent profiles to LIKE their page. While this problem isn’t new, Facebook has finally taken the time to address it and come up with a viable solution.
Facebook will now delete LIKES from business profiles that are determined to be from fake profiles. While this will only impact on average less than 1% of most pages’ fan total it could dramatically affect any business that purchased LIKES in the past.
I hope this will end the ongoing practice of buying LIKES and will encourage businesses to engage with their target and create a conversation around their brand. The more people are talking about a brand the larger its reach will be. Padding LIKE figures with fake accounts and bots may increase overall fan totals, but I can promise you it won’t increase another aspect of the business… SALES!
At Kolbeco, we help businesses tell their story. We develop creative, personal marketing messages that not only increase brand awareness, but show results! If you want to share your story with us, please feel free to drop us a line. We’re all ears!