Why should you outsource your marketing?

It is no secret that many companies—large and small—believe that bringing their marketing efforts in-house can not only preserve resources, but also the bottom line. While I can understand how one would come to that conclusion, it is simply not the case. I know what you might be thinking: “Of course you would be pro out-sourcing—you are a marketing firm!” Okay, okay… let me explain.

Recently, I was chatting with a good friend of mine who also happens to be the Director of Marketing for a local conglomerate. He was telling me how he pulled all his marketing and design work in-house in an attempt to better utilize the resources being dispensed. He soon realized that it was not only very trying to find talented, yet affordable candidates, but his time was completely occupied by the tasks once completed by the outside agency. After a lengthy lecture by yours truly, he realized that bringing things in-house was not only detrimental to the day-to-day operations, but the overall quality of their marketing.

In my opinion, here are the top 5 reasons to outsource your marketing…

1.       We know what works:  Over the past 12 years, we have successfully executed an array of marketing and social media campaigns. We know what will drive interest and—most importantly—what will drive business!
2.       Fresh Ideas: If you want to keep your brand “fresh”, it is important that you continually generate new, creative ideas. An agency will bring these ideas to the table regularly and if they don’t you should look elsewhere.  How can you expect an employee to churn out new ideas while also wading through the minutia of office life?
3.       Experts in all areas: Typically, an agency will be staffed with experts in a multitude of different areas. I dare you to find me a marketing pro who is an expert in design, copywriting, media relations, crisis communication, web design, email marketing, direct mail and social media? Go ahead—I’ll wait… 🙂
4.       Reliable: The truth of the matter is it is much easier to hold an agency accountable for poor results than it is one or two internal employees. Plus, if you start changing internal employees out left and right, can you imagine the time and money you will waste in training?
5.       Employees are expensive: When companies start to consider the cost of assembling an internal team they always fail to include one very important piece of the puzzle… benefits. Employee benefits include: vacation, paid leave, medical, dental and in some cases bonuses. How much is that, you ask? Well, take the employee’s salary and add 20 percent. Doesn’t sound too cost-efficient now, huh?

At Kolbeco, we help businesses tell their story. We develop creative, personal marketing messages that not only increase brand awareness, but show results!  If you want to share your story with us, please feel free to drop us a line. We’re all ears!