Kolbeco and PR Client Riggs In National Article on Remodeling

Kolbeco and Riggs Construction & Design In National Article on Remodeling
May 16, 2007

Kolbeco has been featured alongside longtime Public Relations client Riggs Construction & Design in the May, 2007 issue of Professional Remodeler Magazine. The article, entitled “Generation X is the new driving force behind remodeling market” by Senior Editor Jonathan Sweet, focuses on the emergence of this generation as a key target market for the remodeling industry.

Riggs Vice President Amie Riggs discusses how her design-build remodeling firm in Kirkwood, MO reaches out to the Generation X audience through relationship building, the branding of quality, and education through new media channels. Kolbeco Senior Manager Lauren Kolbe provides background information on generational marketing issues and strategies, especially as they apply to Gen X. Both Riggs and Kolbe are members of Generation X.

The full article can be viewed online at Professional Remodeler’s website

For nearly 50 years and three generations under family leadership, Riggs Construction and Design has empowered homeowners to create perfect home lifestyles through remodeling. Riggs has implemented a thorough design process that maps out a remodeling project from start to finish, and manages all selections, budgets and decisions, empowering homeowners to say “Yes I Can!” to remodeling. The Kirkwood-based company has received numerous awards including Homer Awards from the Home Builders Association of St. Louis and the Remodelers Hall of Fame from Remodeling Magazine. For more information, visit Riggs online

Kolbeco is a full-service Marketing and Communications firm focusing on small and medium-sized businesses in a variety of industries, including construction, manufacturing, health care, and professional services. In 2006 and 2007, Kolbeco was named one of the top PR firms in St. Louis by the St. Louis Business Journal. Kolbeco provides strategic planning, advertising, graphic design, direct mail, web design, special events, and a full range of public relations services. For more information, please call Lauren Kolbe at 636-379-3895 or visit Kolbeco online at www.kolbeco.net.