In the Golden Age of advertising, you could simply stress the benefits and features of a product to get a sale. In today’s modern advertising world, it’s important to appeal to the customer in some way to get their attention, whether that is humor, emotion, shock and awe or by humanizing the brand. All of the ads the KolbeCo team have chosen create a narrative that compels you to feel something; they all have a bigger purpose than sales.
We all grew up listening to our parents and grandparents talk about how things were “back in the day.” You know, those stories where they walked to school uphill in the snow, both ways. I’m not sure exactly when it happened, but I’m finding myself using this phrase a lot lately. It’s hard for the…
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So many factors contribute to the success of email marketing campaigns. Some are not in your control, but here are some secrets to help you maximize the effectiveness of the things you can control.
Pageviews are sales leads. There is a human on the other side of that click, and your ability to engage that person in a meaningful way is the full measure the success of your marketing efforts. They may not pick up the phone and call, but they did not wonder onto your site without some degree of interest.
For the third year, KolbeCo has been named to St. Louis Small Business Monthly’s annual list of the area’s best marketing firms.
You can have the best ideas and all the knowledge in the world. And you will get nowhere without knowing your why. At the root of all of the above entrepreneurs’ greatness is an earnest focus on their brand.
There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.
Marxkors’ experience sheds wisdom on something that is true for any worthwhile, creative endeavor: It is amazing what can be created when serving the vision trumps personal glory.
The hot topic in journalism and marketing is figuring out how to appeal to Millennials these days. The problem is that 80 million people can’t all feel the same. In fact, they don’t. Yet marketers are strategizing as though Millennials have the same psychographics and belief system.
KolbeCo Marketing Resources congratulates four clients on being named to the 2014 Inc. 500|5000 list of the fastest growing companies in the United States.
