Life and business lessons show up in some of the most unusual ways. A new one recently emerged for me after watching the 24 hours of Le Mans, the perennial auto race in France. What unfolded in the closing minutes of the 2016 Le Mans 24 was not only remarkable, but now serves as a principle,…
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Ever experience a sales pitch designed to generate excitement and intimidation at the same time…you know with lots of buzzwords and ambiguous promises? Much like this: “Let me tell you what we can do for your business…By leveraging our platform we will create a synergy for onboarding without disrupting the ecosystem. Of course, we will…
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Kolbeco is pleased to congratulate 2 public relations clients who have landed on the Fastest Growing Private Companies List, published by the St. Louis Business Journal on June 10, 2016. This is the tenth straight year that Kolbeco clients have been included on the list. Landing on the list at #23 is Krilogy Financial, which…
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The other day at the coffee shop I overheard a conversation between two business owners. They were talking about having a new “brand” designed. It didn’t take long for me to figure out that they were really talking about their logo. They discussed the fact that their “brand” looked tired and out of date. As…
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Developing and launching a beautiful new mobile-friendly website is a great start. However, if you do not have a plan for ongoing content creation that lovely new website will not continue to deliver a ROI in the form of website traffic. Most likely traffic will tank a month or two after its newness wears off. …
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About the Client: Founded in 2000, True North Management Services is a turnkey telecommunications company providing leading edge telecommunications services. True North builds wireless networks and offers emergency response services throughout most of the US. What truly sets them apart is their “Band of Brothers” mindset, dedicating themselves to each other and their clients’ best…
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The answer? Turn off your bleepin’ phone. Be present. It’s as simple as that, your life will instantly be more enjoyable. Social media can be great and wonderful, especially when it comes to your business. I’ve seen how successful clients have been with their social media accounts with consistency, posting quality content, being REAL, and…
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About French Gerleman French Gerleman is the region’s leading supplier of electrical, automation, datacom, power transmission and safety products and services to industrial, commercial and construction markets. Marketing Challenge French Gerleman came to Kolbeco in 2014 to discuss their desire for content development and blogging. They were interested in building a blog website and publishing…
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Something I learned in school several (many?) years ago stuck with me. One of my professors said this: “A great marketing effort starts with this one simple question, ‘what do people want?’” He then went on to talk about the fact that goods and services are then developed to give people what they want. That’s…
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March 25, 2016: St. Louis, MO –Kolbeco is pleased to announce that Kelsey Light has joined Kolbeco as a Junior Account Coordinator. In this position, Light will work with account leads, manage media monitoring and campaign implementation. “Kelsey was a great culture fit for our team. She focuses on purpose, seeking excellence and is willing to try…
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