Author: Kolbeco

Lessons We Learned from the Strangest Summer Ever

How did you spend your summer? It’s a common question this time of year as the kids head back to school and carefree summer fun gives way to cooler temperatures, shorter days, and pumpkin spiced everything. But like everything else in 2020, the answer to that question is anything but common this year. We thought it…
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Kolbeco Named Among Best PR Firms in St. Louis in 2020

St. Louis Small Business Monthly (SBM) readers selected Kolbeco as one of the best public relations firms in St. Louis as part of their July 2020 Best in Business section.   SBM is a leading entrepreneurial publication in the St. Louis market, whose audience includes founders, presidents, CEOs and top executives of privately held firms in the greater St. Louis area. Each…
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Website Homepage Design

Traditional or Out of the Box: how to balance grabbing attention versus losing your user  First impressions can make all the difference when the world is moving so fast, which is why homepage design is an especially critical piece when creating or refreshing your website. Chances are that you’ve landed on some poor websites, and you’re doing whatever you can to avoid your website…
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Sharing Traditions: Thanksgiving at Kolbeco!

Thanksgiving stands out among holidays as a time to simply reflect on what we’re thankful for and enjoy a meal with those we love. Everyone has their different Thanksgiving traditions (mostly around food), so this year all of us at Kolbeco got together to share our favorite Thanksgiving foods and why they’re part of our…
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Does my website legally need to be accessible to people with disabilities?

Imagine having a great website that’s working well for you. Most customers use the site easily, you get tons of sales through it, and then one day you get sued because of it. What’s more, you lose. In a recent case, Domino’s was sued for having an inaccessible website for the blind. It was ruled…
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How Your Brand Influences Your Website

When I collaborate with clients to strategize and plan for their web development projects, I find that digging into the brand and messaging during the discovery session helps to lay a foundation for moving through the phases of the project more seamlessly. Keeping the focus on the message the client wants to send to their…
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The Holiday Marketing You May Have Forgotten

It’s September, which means for me and my friends that it’s time to break out the fall decorations. Granted, we all do it a little differently. One of my friends didn’t wait this long and got her plaid blankets and apple cider candles out on August 3rd. Another waited until the first week of September…
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Focus on your vision to start your adventure

Have you ever had an idea or vision for something you wanted for your business?  You might have even shared it with others as if you had full intentions of making it happen, but it never.  What kept you from taking action?  Why has your vision not become a reality yet? For fifteen years, I’ve…
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What my dog’s Instagram taught me about engagement

While most people would say their hobby is gardening, crafting, playing an instrument or sport, I’d have to say I spend quite a bit of my spare time managing my dog’s Instagram account. Yes, you read right. My 3-year-old husky, Ella, has an Instagram account. We typically post weekly documenting her very exciting life as…
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Bright Brands Need Bright Minds: Your Brand and Millennial Talent

Hi my name is Jennifer and I’m a millennial. I want your brand to succeed. I want your employees to succeed (I’m sure you want both as well). In order for this success to occur you need insight into the millennial mind. Here I am to give you the honest, unvarnished truth about why I…
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