Author: Kolbeco

Kolbeco Marketing Sponsors “Frills for Fur Babies” Donation Drive for St. Louis’ Stray Rescue

Local marketing agency organizing area-wide collection of pet supplies for the non-profit organization that rescues stray animals Nov. 5, 2009: ST. LOUIS, Mo. – Visit the offices of Kolbeco, a local marketing and PR firm, and you will likely be greeted at the door by a few four-legged staff members.  A dog-friendly office with a…
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Kolbeco Marketing Resources Nominated for Best PR

KolbeCo Marketing Resources has been nominated by readers of St. Louis Small Business Monthly as one of the best public relations firms in St. Louis. Nominees are recognized as part of the publication’s Best in Business feature and were officially announced in the July issue of St. Louis Small Business Monthly.

Kolbeco Wins Communicator Award of Distinction

Firm Recognized for Original Wine Country Gardens Logo Design and Development
KolbeCo Marketing Resources was recently awarded a Communicator Award of Distinction as part of the 15th Annual Communicator Awards. KolbeCo was recognized for their original logo design for Wine Country Gardens in Defiance, Mo.

Social Media Slowing Down

I was speaking with a person that I serve on a non-profit board with. Their comment was that Facebook was losing steam. I am not sure I am seeing that. Every PR trade publication, keeps mentioning social media and how important it is to the marketing mix. I am sure for new users the excitement wears off. But ultimately, this is a tool that will be used for the forseeable future.

Where are we going?

It’s always interesting to watch the trades and industry bloggers talking about the future of the PR industry, of newspapers, of journalism … well, of just about everything. What do we see at KolbeCo? Here are our thoughts on a few things that have been widely discussed over the last few months.

PR and SEO … For almost five years (maybe more), KolbeCo has been talking to clients about the integration of PR and SEO. Why? Because early on, we started treating the web as a media outlet. It is, of course, a different type of media than traditional print and broadcast outlets, and we recognized that. It became clear years ago that if we planned appropriately, had a solid strategy, and did it right, we had the power, through PR in a new medium, to impact search. Back then it was forum leaders, influential forum participants, a few bloggers, and a few online press release sites.

Kolbeco’s Pet Friendly Policy Featured in Redbook

KolbeCo’s pet friendly office policy has landed a spot in the June issue of Redbook Magazine. When asked by a reporter “Do pets belong in the workplace,” KolbeCo founder Lauren Kolbe answered a resounding YES:

Kolbeco Featured in St. Charles Business Magazine

April 01, 2009 The April / May issue of St. Charles Business Magazine includes a feature article written by Lauren Kolbe, founder of Kolbeco. The article, titled “Networking for the Long Haul,” discusses tips and strategies for networking in today’s world. The full text of the article follows: Networking for the Long Haul It seems…
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Kolbeco PR Client’s National Recognition

January 08, 2009 Kolbeco congratulates long-time Marketing and PR client Amie Riggs on being selected one of only 12 Young Leaders in Remodeling in the US. Amie is Vice President of Sales and Marketing at Riggs Construction and Design in Kirkwood, MO, and represents the third generation of the Riggs family to lead the company.…
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PR Client Antennas Direct Bus Tour Underway!

December 24, 2008 Longtime Kolbeco PR Client Antennas Direct’s “Antennas Now” Bus Tour is well underway! The tour is designed to educate the public about the big switch to DTV scheduled for February 17, 2009 – and most importantly, how consumers can get the best HD signal over the air through an antenna for free.…
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Kolbe One of Forty Under Forty in St. Charles

December 11, 2008 Lauren Kolbe, founder of Kolbeco Marketing Resources, has been named one of the regions “Forty Professionals Under Forty” by St. Charles Business Magazine. The awards, given to “young professionals [who] exemplify hard work, dedication and devotion to their community”, were presented at a ceremony on Dcember 11th at the Ameristar Diamond Ballroom.…
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