What do you think of when you hear the term “Ironman?” Personally, I didn’t used to have a very favorable impression of Ironman. After all, I saw their name on cheap sunglasses and watches at discount retailers, and even saw them associated with earbuds (which, by the way, you aren’t allowed to use in an…
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When I toured the Art Institute at Streets of St. Charles, I had no idea what to expect. When I think of artists, I always envision them with paint brushes sitting by a stream drawing happy trees. Yet this particular tour showed me how wrong my preconceived notions were. I got to learn more about…
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Our past year at KolbeCo has been filled with many positive things. I am thankful for our team that works so diligently on client’s projects. We have helped clients grow their businesses and better position their organizations. Our team works tireless hours and for that I am thankful. And, to our clients, I am thankful as well.
Crossing an ocean to discover new lands. Putting a man on the moon. These are among the ideas, the dreams, that once seemed impossible to many. I can relate to this because I, too, have had ideas and goals that many have a hard time understanding.
The hot topic in journalism and marketing is figuring out how to appeal to Millennials these days. The problem is that 80 million people can’t all feel the same. In fact, they don’t. Yet marketers are strategizing as though Millennials have the same psychographics and belief system.
Clickbait – aka “what pageviews are made of” – has become less a trend and more business-as-usual for headline writing both on and off of social media. But what is the cost to your content or the authenticity of your words? In the second part of our series, The Debate on Clickbait, Scott Kolbe takes on the effect of clickbait on marketing.
The media landscape has changed quite a bit over the last few years. Newsrooms are shrinking, traditional newspapers and magazines are getting smaller, and reporters must keep up with more demands and more channels of communicating the news than ever before. It is this changing environment that has led many brands, large and small, to…
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]Legal Disclaimer: Scott wrote this while drinking three cups of coffee. It was not Starbucks brand. Of his coffee expenditures, 90% goes to Kaldi’s. He has never been to Exit 6. He suspects his attorney has been to Exit 6, and his attorney has great taste in coffee and beer (This is Scott’s opinion only,…
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I recently facilitated a session at an Experts 4 Entrepreneurs half-day seminar on growing your business. While we all helped a lot of entrepreneurs with some great ideas from social media to setting up processes that day, one speaker in particular stood out. That was Tom Ruwitch, the founder of MarketVolt, a web-based email marketing…
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Big brands have a lot of money and marketing horsepower behind them – which they use to make an impact through large advertising campaigns and high-profile sponsorships. Think of brands that buy full-page ads in multiple daily national papers, run intense nationwide TV campaigns, and have their names on stadiums, golf tournaments or bowl games.…
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