Category: Marketing Insights

Thinking of building a new website, Part 2

Choosing a partner and preparing for the website project The decision is made! Your website will be updated, rebuilt or created this year…now it’s time to “interview” prospective web firms. What should you be asking? Here is our list of top questions to ask potential web firms before taking that plunge. Do they have a…
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What Exactly DO you DO? Lofts at Euclid Case Study

As a creative girl in a creative world, my daily work fluxuates amongst projects of all shapes and sizes. We Kolbeco designers work on tasks as small as resizing ads, and as large as full-blown campaigns where an ad is only a small sliver of the work that goes into it. Many times these projects will…
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Angie Hacks: WordPress Security 101

For many brands, your website is one of your biggest assets. It shows personality, authority and dependability. In many cases, it may even be your first impression for a new customer. So what happens when your site gets hacked and used against you? All of a sudden, that once stable asset is a liability, and a nightmare.…
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Grandma Foley and the Evolution of a Brand Media Company

“So, do you put these coupons here in the newspaper?” I smiled at the question, and replied, “Well, sometimes, if it makes sense for the client.” “And you do some stuff on the news, too?” “I do.” “I just don’t get it …” My then-81-year-old grandmother and I sat at her kitchen table on a…
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Kolbeco’s Top Blogs of 2015

As we prepare to flip the calendar to January and the start of a new year, we take a look back at our most popular blogs of 2015. Create raving fans for your brand Brand ambassadors and advocates are the biggest cheerleaders for your business, and will scream from the rooftops how much they love…
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The Disaster That Never Was, Re-imagined for the Social Media Age

It was a day to remember. Many government offices were closed. People skipped work and kept their kids home from school. My mother sat me down the night before and told me that if we somehow got separated on that day, I should stay where I was until she could reach me. Was it a…
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Website Design: Do we REALLY Need a Wireframe?

Recently, during a prospect meeting while reviewing our 6 phase process for website projects, the prospect commented: Prospect: “Can’t we just skip all this and just build the site?” Me: “Well…we can, but we won’t.” One of those steps in the process is the creation and development of the wireframe. “What’s a wireframe?” you ask. Good question!…
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Case Study: Krilogy Financial

About Krilogy Financial In 2009, a young advisor set out to establish a wealth management firm that was based on teamwork and led by the values of Dedicated, Abundant Leadership. It would be a future focused firm, where steady energy would drive accomplishment. That firm became Krilogy Financial, one of the fastest growing financial firms…
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Case Study: Missouri Weinstrasse

The problem: When it comes to wine-growing and wine-road experiences, the Missouri Weinstrasse has bene doing things the old fashioned way for years. The four wineries of Augusta Winery, Balducci Vineyards, Montella Winery and Sugar Creek Winery still grow and produce award-winning wines from the grapes grown on their respective properties – just like the…
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Case Study: Streets of St. Charles

The problem: Peoria-based Cullinan Properties has a long tradition of success in mixed-use real estate. With their new construction on South Fifth Street in St. Charles, named Streets of St. Charles, the brand encountered both excitement and a great deal of branding challenges. The property featured an up-scale Chicago-based locavore restaurant, prasino, and residential units…
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