June 29, 2007
Kolbeco congratulates Riggs Construction & Design in Kirkwood for winning the Marketing Excellence Award from the St. Louis American Marketing Association for its “Yes I Can!” campaign.
The “Yes I Can!” campaign implemented a creative, cohesive marketing plan designed to motivate and inspire homeowners to think positively toward remodeling. Through the course of the campaign, four distinct remodeling products were promoted through targeted, street-level direct mail, localized advertising and special events. Community related PR aimed at building community presence and commitment established the firm and its reputation. As a result of the campaign, sales grew by more than 23 percent, exceeding the established goals.
Kolbeco has assisted Riggs in developing and implementing strategy, including public relations efforts, targeted direct mail and “Yes I Can!” guides to make the remodeling process easier for homeowners.
The St. Louis Chapter of the American Marketing Association gave the Marketing Excellence Award based on each firm’s ability to meet a specific marketing challenge with a strategic plan and objective. Winners were selected on the success of these campaigns through measurable metrics, and Riggs won first place in the small company category.
For nearly 50 years and three generations under family leadership, Riggs Construction and Design has empowered homeowners to create perfect home lifestyles through remodeling. Riggs has implemented a thorough design process that maps out a remodeling project from start to finish, and manages all selections, budgets and decisions, empowering homeowners to say “Yes I Can!” to remodeling. The Kirkwood-based company has received numerous awards including Homer Awards from the Home Builders Association of St. Louis and the Remodelers Hall of Fame from Remodeling Magazine. For more information, visit www.riggsconstruction.com.
Kolbeco is a full-service Marketing and Communications firm focusing on small and medium-sized businesses in a variety of industries, including construction, manufacturing, health care, and professional services. In 2006 and 2007, Kolbeco was named one of the top PR firms in St. Louis by the St. Louis Business Journal. Kolbeco provides strategic planning, advertising, graphic design, direct mail, web design, special events, and a full range of public relations services. For more information, please call Lauren Kolbe at 636-379-3895 or visit Kolbeco online at www.kolbeco.net.