Tag: Branding St. Louis

What Would John Hancock Do?

“When I was your age, we didn’t type our signature in an email, we WROTE it, with a pen, in CURSIVE. And we liked it!” My, how things have changed. Gone are the days of pen to paper. Now I’m typing emails to people and signing my name with a cute font in a pretty…
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Darren’s Diary: Dude, Who’s the Influencer on Your Team?

Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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Is Your Brand Binge-Worthy?

Just one more episode ….. We’ve all been there. You know you should be going to bed, doing laundry, hitting the gym, or engaging in something more constructive that gluing your eyeballs to a screen. But we can’t help ourselves. We’re in the age of binging on some new series everyone is buzzing about, or…
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Why Ambassadors Are The Greatest Thing Since Sliced Bread

Ambassadors are the best. I love them, and if you know what’s good for you, you should too. I wrote a blog in April 2015 (OMG I can’t believe it’s been 2 years!) about the power of ambassadors and brand advocates. Two years later I can say that this still rings true, now more than…
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What You Can Learn From John Wayne and Your Brand

Marion Mitchell Morrison. What does that name mean to you? Does it sound tough or heroic? What if I told you that Marion is really John Wayne? That’s right, folks. Marion was his given name but it didn’t quite convey the cowboy, rough-rider style that “the Duke” was known for, so a name change was…
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What A Walk Down Fast-Food Memory Lane Means for your Marketing

You still see them every so often – those old, unique fast food buildings. Remember when you didn’t have to see the sign to know where you were? The shape and color of the building told you whether it was Taco Bell, McDonald’s, Pizza Hut or Jack in the Box. You spotted the building while…
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“Copy That”, Otherwise Known as Words.

When approaching marketing collateral, web or advertising pieces, copy will play an important role. What you say, and how you say it, can make or break your piece. It can affect the designer and how they interpret what you want to convey from a visual aspect. It can also effect how audience receives the information…
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Making Your Life, and Brand, Colorful

A fun part of any design process is choosing color. Color will play an important role in many aspects of your marketing and will be very useful when used effectively. For this particular blog I want to talk a little about color and color accents. And no, this is not a Pinterest blog, we’re not…
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Branding From Three Perspectives

The other day at the coffee shop I overheard a conversation between two business owners. They were talking about having a new “brand” designed. It didn’t take long for me to figure out that they were really talking about their logo. They discussed the fact that their “brand” looked tired and out of date. As…
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Time to Hustle

Kolbeco has been around 17 years. In that time, we have watched some businesses explode and some implode.  So, as we have reflected on the successes and failures, we see a common theme. The ability of the organization to develop a clear mission, their brand, the ability to hustle and to think through the details…
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