Tag: marketing

Is Your Picture Worth Ten Thousand Words?

I’ve always had a special love of visual content in marketing. Images helping to tell a story. And the truth is, visual content is in the backdrop and forefront of our lives constantly – helping us choose a product, convey our feelings or say something about us. And in today’s ever changing technological world, visual…
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Get the Picture?

I have thousands of pictures on my computer; vacations, school plays, birthday parties. I’m not in 95% of them. I think that’s a reality for a lot of moms, and I’ve accepted my role as the designated family photographer. But I started to notice something else; I had no clue what was happening in some of the…
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Pretend We’re on Vacation

Imagine the scene. I’m in the car with my mother, traveling to our destination, when we both realize we’re lost. While being lost may seem like something stressful or frightening to most people, my mother isn’t most people. Her reaction to having no clue where we were: “Pretend we’re on vacation!” What in the heck…
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Darren’s Diary: Get Your Business in Formation and Market Like Beyoncé

Dear Diary, I remember just like it was yesterday: on Friday, December 13, 2013, my brother turned 26 years old. That was a great moment for him, but I was more impressed with Beyoncé’s release of her fifth studio album, self-titled Beyoncé. I must admit, I felt a bit betrayed in the moment for several…
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Memory…All alone in the Moonlight…: 2016 Reflection

It’s fair to say that the Kolbeco team resides in a realm of organized chaos. This past year proved to be no different for members of the agency with new clients, new employees and new dogs. There are times when things get ruff around the office, no pun intended, but these creatives always manage to…
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What the heck is a Hatchimal?

Every year, it seems there’s a hot toy that every kid has to have. Remember the days of the Cabbage Patch Kid? The Furby? How does a toy become the “it” thing on a kid’s Christmas list, anyway? This year, that hot toy is the Hatchimal. What in the H-E-Double-Hockey-Sticks is that??  For anyone with…
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Put Down the Selfie Stick

There we were, sitting on the edge of the cliff overlooking Horseshoe Bend in Northern Arizona, trying to get just the right angle to fit both of us in the frame and get some of the scenery in the background. One stretch in the wrong direction or one misstep could have sent us careening down…
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Bus Tour: Expectations vs. Reality

When you picture what it’s like for your favorite musician to head out on tour, you probably picture: A massive, plush bus with couches, televisions, fridges filled with snacks galore, a full bar and comfy beds. You probably think that this is the most glamour way to travel. Never have to stop, can eat, drink…
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Why I Willingly Spent 1 Hour in Jail

Being a mom is such a wonderful journey of love, laughter, tears and fears. I find the scariest part of being a mom is the unknown. Not knowing what lies ahead for my kids, whether good or bad it’s definitely my biggest challenge. Not that I am obsessing over this daily, but I can’t help…
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Kolbeco Named Among Best Marketing Firms in St. Louis for the Sixth Year

It’s an exciting honor to be named to the St. Louis Small Business Monthly’s annual list of the area’s Best Marketing Firms for the Sixth Year! More than 200 firms were nominated to the list, but only 26 were selected. “Being named to the Best Marketing list is in itself an honor, but making the…
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