Tag: marketing

Kolbeco Named Among Best Marketing Firms in St. Louis

For the third year, KolbeCo has been named to St. Louis Small Business Monthly’s annual list of the area’s best marketing firms.

Stop Buying Ads

It doesn’t sound right, I know – especially from a St. Louis ad agency. You may be thinking: “If I stop buying ads, how will anyone know about me?” I’m telling you today: stop buying ads.

A Modern Day Mad Men Moment

There is an underestimated value in what can happen when tangible marketing collateral is at the forefront of a branding effort. There is something to that Mad Men approach of rolling out a piece of creative work.

The Secret to Marketing to Millennials: Stop Marketing to “Millennials”

The hot topic in journalism and marketing is figuring out how to appeal to Millennials these days. The problem is that 80 million people can’t all feel the same. In fact, they don’t. Yet marketers are strategizing as though Millennials have the same psychographics and belief system.

Four Kolbeco Clients Land on Exclusive Inc. 500|5000 List

KolbeCo Marketing Resources congratulates four clients on being named to the 2014 Inc. 500|5000 list of the fastest growing companies in the United States.

Back to School: Teachers Who Inspired Us

At KolbeCo, we consider ourselves to be constant learners – always remaining open to new ideas and methods. It has been a key part of our success. Here is our personal tribute to the teachers who have inspired us.

Eight Expert Recommendations for the Hottest Marketing Tactic

Many businesses are turning away from traditional forms of marketing – direct mail and print advertisements to focus time and money on email marketing. These businesses are more willing to embrace what’s new and hot in marketing in the hopes of reaching their target audience.

The Branding Power of Color

Color association can be a useful marketing tool if you wish to convey an emotional visual connection. When you utilize the right color, you communicate to your audience who you are, what you represent and how you feel about them

Writing Your Own Gettysburg Address

Seven score and ten years ago, Abraham Lincoln uttered ten sentences at the site of the Gettysburg battlefield. Lincoln, who was feeling weak and ill at the time, agreed to give “a few appropriate remarks” before the main address. His brief speech reshaped the rhetoric of our country, solidified the Union’s stance and serves, to this day, as a reminder to the nation about its foundational ideas.

Confessions of a Tattooed Marketing Professional

One of the first negative responses I received about my tattoos happened when I was at Missouri State University. I was walking back to my dorm room when a woman threw (literally) a paperback of the New Testament at me. She told me my tattoos were a ticket to Hell. I thought, “You know me because I have tattoos?”