Tag: marketing St. Louis

Five Kolbeco Clients Who Transformed Their Business in 2020

Every year comes with its struggles and opportunities. No year is completely good or bad. But 2020 had a way of challenging that positive, glass-half-full mentality. And while it was likely one of the most difficult 366 day-periods (thanks a lot, leap year) we’ve gone through, hard times have a way of getting us all…
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The Why’s of Advertising

If you work with me for a while, you’ll grow to learn that I have a favorite question, and that question is: “Why?” There are a couple of primary reasons for the power of why. First of all, I’m a curious person by nature (and there’s a big difference between curiosity and being nosy, but…
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It’s Cool to Be “Old School”

At Kolbeco, there are certain things in PR we like to keep Old School. No, I don’t mean listening to some 80’s R&B on a tape deck. We’re not drawing out branding strategies on a Lite-Brite. And none of us is wearing Parachute Pants (at least TO the office). Here, Old School means honoring the…
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How Ambassadors Can Help, or Create, a Crisis for your Brand

Some call them the good old days of crisis communications. Maybe they were for some, offering a place to hide or a quick news cycle to blow over. These good old days weren’t so long ago, and companies are still adjusting. Consider this: ten years ago when a brand faced a challenge with a product…
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What Would John Hancock Do?

“When I was your age, we didn’t type our signature in an email, we WROTE it, with a pen, in CURSIVE. And we liked it!” My, how things have changed. Gone are the days of pen to paper. Now I’m typing emails to people and signing my name with a cute font in a pretty…
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Kolbeco RAPIDFIRE: Danieal Broz

At Kolbeco, our humans are who make us so wonderful. None of us are exactly alike, you certainly won’t find any carbon copy employees here. Our personalities, interests, hobbies and skills all vary, and that’s what makes us a truly unique bunch. What we all do have in common is our passion for our creating…
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Kolbeco Named a Finalist on St. Louis Small Business Monthly 2017 Best in Business List

St. Louis Small Business Monthly (SBM) has named Kolbeco a finalist in the 2017 Best in Business Awards for Best PR Firm. This is the eighth year in a row that Kolbeco was included on the list, and the third time the firm has received a finalist award. The Best in Business feature is a…
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Readability: Writing for a wider audience

Readability wasn’t a word that was thrown around much back in my creative writing department at college, but if you asked I probably would have said I was pretty good at it. My professors and classmates liked my writing, what more was there to it? However, once I switched from writing stories to writing articles,…
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Darren’s Diary: Dude, Who’s the Influencer on Your Team?

Dear Diary, Have you heard about the hottest trend in the marketing industry? Many companies are gaining confidence about using this strategy, but most have yet to explore it. Regardless, it’s continuously gaining popularity among consumers. What is this fascinating thing, Diary? It’s influencer marketing. What is Influencer Marketing? Influencer marketing is the action of…
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Signs It May (or May Not) Be Time to Retire a Tired Logo

It happens to all business leaders. You begin to get a nagging feeling in your gut about your symbolic emblem, the diamond in your crown — your logo. Perhaps it seems a little worn out, or maybe you’re the one who’s tired of it. Could it be “time”? Whether it’s been in place for generations,…
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