Author: Erin Celuch

100 pets, 100,000 dollars, a million dollar marketing plan

Sometimes a well executed social campaign can go a long way – and in the case of Coors Light, a REALLY LONG WAY. On the heels of Kansas City Chief’s player Derrick Nnaid’s declaration to pay all the adoption fees for the 91 animals in a Kansas City animal shelter he supports, Coors Light decided…
Read more

Building Vendor Relationships and Why it Matters

November is the month many of us take a moment to give thanks. We often tend to focus on things like our health and happiness and overlook the simple things that make our lives easier. As an art director at Kolbeco, I’d like to take a moment to focus on something I give thanks often…
Read more

Is Your Email Signature Due for a Makeover?

It’s Erin – fresh off my STL stay-cation. Sadly, my sinuses were not on board with taking a literal vacation, so for the first half of my time off I was bound to my home. The good news is, this gave me time to nap, watch my sub-channels with my Antennas Direct HD antenna, and…
Read more

A Branding Lesson. From a Pizza Party.

Around Kolbeco, we see birthdays as an opportunity to broaden our culinary palates. I mean who doesn’t like to eat, right? So when Scott Kolbe requested “pizza” as his food of choice I took to the internet for recommendations. I perused several possibilities near our office, and read some reviews – and one stood out…
Read more

A Powerful Brand Message: #iloveyouhater

As most of us in the industry do, I routinely review Ad Age to keep up with the latest news, trends, and creative thinking in branding and advertising. Sometimes I laugh, oftentimes I ponder. But rarely do I tear up and have the immediate urge to share a message that is so compelling and important…
Read more

3 reasons you should shoot for originality, instead of stock photography

Successful marketing involves the telling of a story through images and words. And in some cases, more so in the visual as opposed to the verbal, thus photography plays an important part. And while there are more and more amazing affordable stock image sites available to utilize, there is an argument to be had on…
Read more

You’re in the New Age of Costly Mistakes

On any given day you have things coming at you via email, papers coming across your desk and overflowing your inbox, and you struggle successfully to get it all done. And in the middle of this chaos you are creating social media posts, writing newsletter copy, sending emails….multi-tasking you brains out. You are the company…
Read more

Workplace Culture: Positive Energy is Contagious

Work place environments have long been the topic of conversation at the dinner table, and in corner taverns, for generations. The repercussions of the once popular “do as you are told” model wreaked havoc on thousands of workers for longer than I care to investigate, and many companies, like Kolbeco, have chosen to really dig…
Read more

Are taglines dead? Part Two

Previously on “What I read on the internet”, I wrote about an article I read discussing whether or not taglines still have relevancy. This made me quite sad, because I love them oh so much! And then took a little dive into explaining the difference between taglines and campaigns. This time around I’d like to…
Read more

Are taglines dead???

Here is a little-known fact about me. I’m a tagline junkie. I love them. I secretly love coming up with them. Sometimes they just fly out of my mouth. Other times I slide them in when I’m working on marketing materials or websites for clients. When I was a child, I used to make up…
Read more