I’m not reviewing ads this year. And it’s not because I lack opinions. But there are not new things to say about them. We have already heard commentary from Buzzfeed, ad agencies and pundits. We even know what the feminist bookstore owners from Portlandia think (and their thoughts are brilliant). Instead, I developed a few…
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The three steps to more effective networking come from none other than Vanilla Ice: Stop. Collaborate and listen.
Facebook can be a great place to catch up with friends and share news about your life. Before you take that Facebook vacation (that will never really happen), think about how you use Facebook and what you look to get out of it. If you’re not happy with what you see, change it.
With a New Year upon, now is the time we all traditionally make resolutions for the next year. What do we want to do differently in 2015? How do we see ourselves changing? Where do we want to work on improvement? After thinking through these questions, here are our resolutions for 2015.
Some big changes happened in 2014 regarding St. Louis media. And one of the biggest moves that we know will affect us here at Kolbeco is Virginia Kerr’s decision to leave Great Day St. Louis. Over the past years, we have gotten to know Virginia as more than an excellent journalist. It turns out the…
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In the Golden Age of advertising, you could simply stress the benefits and features of a product to get a sale. In today’s modern advertising world, it’s important to appeal to the customer in some way to get their attention, whether that is humor, emotion, shock and awe or by humanizing the brand. All of the ads the KolbeCo team have chosen create a narrative that compels you to feel something; they all have a bigger purpose than sales.
Jeremy Nulik of Kolbeco was recently interviewed by local St. Louis CBS affiliate KMOV on how St. Louis can repair its image.
For all of the criticism of the media (and media should be criticized), there is no reward when they perfectly deliver a story – that is just the expectation. Don’t do these things unless you want to piss off the media.
When you first hear Pinterest, I can almost guarantee I know what pops into your mind. Wedding planning, recipes, fashion and home decor. Am I right? Well then, you’re not using Pinterest for everything this social media platform has to offer.
Pageviews are sales leads. There is a human on the other side of that click, and your ability to engage that person in a meaningful way is the full measure the success of your marketing efforts. They may not pick up the phone and call, but they did not wonder onto your site without some degree of interest.
