Author: Kolbeco

Being Realistic is the Worst Thing You Can Do for Your Company

You are a person with creative means, so know two things: You are not alone in your desire for creating something remarkable, and we are counting on you. Do not accept circumstances as reality. Circumstances are fleeting.

Confessions of a Tattooed Marketing Professional

One of the first negative responses I received about my tattoos happened when I was at Missouri State University. I was walking back to my dorm room when a woman threw (literally) a paperback of the New Testament at me. She told me my tattoos were a ticket to Hell. I thought, “You know me because I have tattoos?”

7 Character Traits That Make a Website the Date from Hell

Before the food arrives, you are ready to ask for the check. That is because this guy that your friends said was “perfect for you” is actually not at all. And not just based on shallow criteria. He interrupts. He boasts and overshares. And he hasn’t asked you one question since you sat down.

9 Things They Don’t Teach You in a Marketing Class

It’s a proud moment. You stand with your parents, sweating in the summer heat with your degree in hand. You are ready to conquer the world. Those marketing classes prepared you for the real workplace, right?

How Your Next Event Can Rise Above the Gimmick

It seems like there is a 5K almost every weekend in the St. Louis area. They have become so ubiquitous that each one has to try to out-do the last in terms of a unique theme – mud runs, obstacles, zombies, underwear, color, foam, pestilence and pepper spray. The gimmicks have become so outlandish that…
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Lunch and Learn with Jeremy Nulik: How to Get Your Name in the News

Business owners and entrepreneurs frustrated with the lack of attention they receive from the media. Press releases don’t get placed. Calls to editors are not returned. And you see your competitors getting all of the attention. You feel like you can’t get any respect. What if there was a way you could get past those…
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But Social Media Just Doesn’t Work for My Business

Working for a domestic violence shelter was a learning experience; not just for myself as a social media and PR intern, but for the shelter as well. Lydia’s House is the only program in the St. Louis area providing confidentially located, stationary transitional housing for victims of domestic violence and their children. The mission is…
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Major League Baseball is Branding on Steroids

The Super Bowl happened this past Sunday. In living rooms across the country, you can still smell the crock pot dips and hear echoing cacophony of beer cans cracking open. In St. Louis, sports fans refer to this time of year as, “Don’t pitchers and catchers report today?” You see, the beloved Cardinals have no off-season. And just because the boys of summer are not on the field does not mean that we cannot have headlines about next season’s projections, what baseball caps Tony LaRussa decides to wear or, most recently, penalties for performance enhancing drugs (PED).

Lauren Kolbe to Host BBB Webinar on Jan 31

On behalf of everyone here at Kolbeco Marketing Resources, we are excited to announce that Lauren Kolbe, founder and senior manager of Kolbeco, will host a webinar on January 31st for the Better Business Bureau of St. Louis. Advertising and Marketing to Get Results, which will kick off the 2014 Passport to Learning series, is…
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Life in the Fast Lane | My Experience as a Kolbeco Intern

By Genesis Shawkey Festivals, fundraisers, and other special events are great ways for businesses to interact with members of their community. They also allow the business to give back or support a cause, which can help show people what the business is all about. As an intern at Kolbeco, I got the exciting opportunity of…
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