I wanted to avoid writing the obligatory Top 5 ___ of 2013 blog post, but I just couldn’t help myself. As the year draws to a close, I thought I would take a few moments to acknowledge some of this year’s viral marketing campaigns that thoroughly impressed me. #3 Ship My Pants – Kmart Apparently,…
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In an unofficial survey of local editors, I found they deleted, on average, a total of 60 emails each day without reading them. Most of them with a headline such as this: MEDIA ALERT: RDC 10 to Replace Rival GTR 7 Lift Kits in Area Locations. The Next Google Changes the Internet Local Company Gives…
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On more than one occasion, I received a message such as this: Client: We are having difficulties with our web company and we’d like to move the website over to Kolbeco. See below for my domain name. So, when can you have that done? Should be just a a day or two, right? Will you…
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How to Effectively use Promoted Posts on Facebook As the resident social media dude, it is my responsibility to devise social strategies that will spark conversations and ignite brands. This is accomplished by carefully examining every aspect of the overall social plan and then determining which tactics might need a separate strategy. Take Facebook promoted…
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The Tri-County United Way has named Lauren Kolbe, co-owner and Senior Manager of Kolbeco Marketing Resources, as a Campaign Cabinet Member for its 2013 campaign. Lauren will be responsible for heading up the Leadership Giving Efforts for St. Charles, Lincoln and Warren Counties. The overall Tri-County Campaign goal for 2013 is $3,179,327. Lauren has been…
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In the rating of the least respected jobs, journalists generally come in right behind lawyer and actor. Reporters who have spent more than one month trying to cover stories will be acutely aware of this. Not because they look at Forbes magazine job ratings, but because they are used to encountering ire, resentment, frustration and…
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I live my life according to George Costanza – always have, always will. I have a strong affinity for quality architecture, obese wallets and the occasional éclair bar. Also, just like George, I believe in bucking social trends such as spending two months pay on an engagement ring. Who in the heck came up with…
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Earlier this week, Jeremy Nulik was the keynote speaker at the Commerce Bank Small Business Network. He shared his thoughts and insight on a variety of topics including the power of the media. Nulik, who served as Editor for St. Louis Small Monthly for 6 years, is very familiar with this media and the positive…
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By all accounts, the guy had made it. The company he had started from nothing was now raking in millions. His office was lined with awards and grip-and-grin photos. From the obligatory desk pictures, he was outfitted with a beautiful wife and children. I had sat in many offices like it. The assignment was to…
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The birth of the Kolbeco web department. To offer our clients a complete marketing experience, it became clear a few years ago that Kolbeco might consider the creation of an in-house web department. We had experience designing websites and working with outside developers to complete projects. And while we were able to complete websites, we…
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