Author: Kolbeco

Why the press release still works

Warning: The following blog post may contain a splash of surliness with a pinch of shameless crowing. Reader discretion is advised. Over the past few years I have noticed many in the social media spectrum proudly proclaiming the death of the press release. Their reason, you ask? That social tactics such as blogging, Twitter and…
Read more

First Impressions

You only get one chance to make a first impression. Whether business or personal, those first fleeting moments will shape a person’s initial impression of you! As for the former, they are known to go so far as getting to websites like https://www.checkpeople.com/arrest-records to get a background check on you. First impressions can come in…
Read more

Kolbeco “Board of Dogrectors” Launches Fourth Annual Frills for Furbabies Drive

St. Louis, MO – The holiday season is quickly approaching and Kolbeco Marketing Resources employees and their dogs, affectionately known as the Board of Dogrectors are launching their annual drive to benefit Stray Rescue of St. Louis. Now in its fourth year, Frills for Furbabies has raised nearly $20,000 in donations and supplies to benefit…
Read more

Kolbeco Wins 3 MarCom Awards

For the fifth year in a row, Kolbeco Marketing Resources took home the gold! Kolbeco, a St. Louis-based public relations and marketing firm, was the recipient of three 2012 MarCom Awards for excellence in media relations and design. The worldwide competition, which honors outstanding creative efforts by public relations and marketing professionals, received over 6000…
Read more

Kolbeco Marketing Resources recognized as “one of the best PR firms in St. Louis region”

Kolbeco Marketing Resources has been named the September recipient of the Business Spotlight Award from the Economic Development Roundtable of St. Charles County. The accolade comes after continual regional and local recognition for being one of the top PR firms in the greater St. Louis area. The award was presented to the Kolbeco team at…
Read more

Kolbeco Teams up with Capital Innovators

At Kolbeco Marketing Resources, we are pleased to announce our partnership with Capital Innovators, a St. Louis-based technology accelerator program that provides opportunities for emerging businesses. Capital Innovators provides local tech startups with the proper resources needed to elevate their business to the next level. In addition to the $50,000 seed money, Capital Innovators reaches…
Read more

Death of a LIKE salesman

Last week Facebook announced that they would be taking a stand against fake people. No, they aren’t going after your girlfriend/boyfriend for refusing to make your relationship Facebook Official. They are targeting online-based companies who sell Facebook LIKES. This comes after years of complaints from businesses who have grown their fan-base organically only to be…
Read more

Two Kolbeco Clients Land on Exclusive Inc. 500|5000 List

August 27, 2012: St. Louis, MO – Kolbeco Marketing Resources congratulates long-time clients Antennas Direct and Curas on being named to the 2012 Inc. 500|5000 list of the fastest growing companies in the United States. Antennas Direct, a leading antenna manufacturer, has been selected to the list for the fifth straight year, earning a spot…
Read more

Creating an EXPERIENCE

What if someone told you they wanted to start up a business, but there were already 200 other businesses doing the same thing in your local market? You’d probably doubt the odds of their success… But what if they could guarantee their customers had a unique, memorable and sharable experience? Well then they might be…
Read more

Why should you outsource your marketing?

It is no secret that many companies—large and small—believe that bringing their marketing efforts in-house can not only preserve resources, but also the bottom line. While I can understand how one would come to that conclusion, it is simply not the case. I know what you might be thinking: “Of course you would be pro…
Read more