I recently read an article between two local St. Louis attorneys who were participating in a panel discussion about marketing within the legal profession. The two attorneys “let barbs fly” at this discussion. Obviously these two attorneys don’t have the same values when it comes to their businesses. Which frankly is a good thing. If…
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So, you have a degree in marketing, communications or public relations. What does that mean for entering the workforce? The harsh reality is that in many employers’ minds, it may not mean all that much, as a large number of people with college degrees have no practical experience and/or meaningful internships. Of the resumes…
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When deciding the annual man weekend trip, I received an invite to the Brickyard in Indianapolis. If you know me, my idea of a man weekend is typically out in the wilderness. But I thought this would be a new experience. We arrived in Indianapolis the day before the race and we decided to walk…
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If you turn on the news these days, the Fiscal Cliff seems to be on everyone’s mind. So, what does that mean to your marketing? On one hand not much on the other hand maybe quite a lot. The reality of the situation is you need to look at your overall marketing strategy and reaffirm…
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This morning I was at a Missouri Venture Forum meeting and heard a very encouraging speaker discussing the entrepreneurial outlook in St. Louis. The speaker was Judy Sindecuse, CEO of Capital Innovators. At the meeting, two things stuck with me. First, someone asked me how I stay current on PR trends in St. Louis. I…
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So recently we got into a discussion about a brand and whether the customer cares if you make money. Well… we decided it depends. On what, you ask? THE BRAND Apple is a perfect example. They charge a premium for their products; however their brand is based on a solid foundation of products that simply…
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The technology world often leads with certain marketing tactics for promoting their brand. Specifically: technology, which could include search engine marketing, social media and a host of other online tactics to promote their brand in the digital space. What is interesting is as postage continues to climb and make it harder to market; Google continues…
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We recently met with a prospective client that was referred to us by one of St. Louis area’s talk radio stations. We are always appreciative of the recommendation and referral. So why were we referred? They were looking for a new direction that was creative but was also thinking about the brand strategy. The problem…
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Question: So what happens when you have a culture at Kolbeco that really embraces helping dogs in need? Answer: People ask for help when their dogs are lost. A friend of ours called Saturday afternoon, very worried because his son had lost his dog, Bailey, at nearby Quail Ridge Park in Wentzville. Knowing how involved…
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Website & Branding Strategy St. Louis, MO
