There was no “Hi” or “Hello” when I picked up the phone – just, “So what’s your damn excuse?” I am used to coming up with excuses. The trouble was that I was not even sure who it was. “I sent you an email about our 20th anniversary party, and you didn’t show up. You…
Read more
Today’s lesson is: proofing. It’s a fast-paced world and people are always on the move – and wanting things, well, yesterday. We St. Louis agency folks are always striving to do our best to provide a product that is awesome, gives you confidence, and is done in a timely fashion. But I cannot stress the…
Read more
I really want to make this short and sweet, but we will see how this goes… I’m never shocked in this day and age, when clients are looking for inexpensive ways to market themselves. The economy has been a rollercoaster ride for us all. However, I am shocked when I see businesses choosing not to…
Read more
When deciding the annual man weekend trip, I received an invite to the Brickyard in Indianapolis. If you know me, my idea of a man weekend is typically out in the wilderness. But I thought this would be a new experience. We arrived in Indianapolis the day before the race and we decided to walk…
Read more
Did you know today is National Thank You Note Day? No? Yeah… Neither did I! But apparently it is – and it makes me think – when was the last time I received a bona fide, real-deal thank you note? I really think they’re a lost art. So much so, that the simple act of…
Read more
Warning: The following blog post may contain a splash of surliness with a pinch of shameless crowing. Reader discretion is advised. Over the past few years I have noticed many in the social media spectrum proudly proclaiming the death of the press release. Their reason, you ask? That social tactics such as blogging, Twitter and…
Read more
You only get one chance to make a first impression. Whether business or personal, those first fleeting moments will shape a person’s initial impression of you! As for the former, they are known to go so far as getting to websites like https://www.checkpeople.com/arrest-records to get a background check on you. First impressions can come in…
Read more
If you turn on the news these days, the Fiscal Cliff seems to be on everyone’s mind. So, what does that mean to your marketing? On one hand not much on the other hand maybe quite a lot. The reality of the situation is you need to look at your overall marketing strategy and reaffirm…
Read more
When I graduated from USC in 1994, our two commencement speakers were George Lucas and Steven Spielberg. Both were receiving honorary doctorates that year from the University. Interestingly enough, while Lucas did graduate from USC, Spielberg did not due to poor grades. Both gave wonderful speeches, but there were two major lessons that I’ve carried…
Read more
Last week Facebook announced that they would be taking a stand against fake people. No, they aren’t going after your girlfriend/boyfriend for refusing to make your relationship Facebook Official. They are targeting online-based companies who sell Facebook LIKES. This comes after years of complaints from businesses who have grown their fan-base organically only to be…
Read more
