Author: Kolbeco

Multi-Purpose Your Great Ideas

Coming up with a great idea or concept for your social media and content marketing efforts takes time, critical thinking and brainstorming. After all, good strategy demands that content is engaging, speaks to your audience, and produces results for your brand. Producing those great ideas is a significant responsibility. What if there was a way…
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Web Visibility 101

Is your website visible? No, I don’t mean whether or not it shows up on the screen when you type in the web address. Nor am I asking if it’s easy on the eyes. I’m asking if your website is visible among the millions of other websites out there that are relevant to your search…
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Kolbeco RAPIDFIRE: Kristine Krato

You have to watch out for the quiet ones in the room. Chances are, they’re among the smartest, funniest, and most fun-to-be-around people you’ll ever encounter because once they speak, their big personalities come out. That’s Kristine. When she first came to Kolbeco, she was a bit reserved, probably because we can be an overwhelming…
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Your Image Matters, Literally.

Recently, my husband and I started house hunting. Where did we start looking? Why, online of course. Funny thing is, online all you have to go off of is a set of pictures and a few key sentences. Granted, people don’t buy houses online, they have to go in person and see them and then…
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Lauren Kolbe named board chair of United Way of Greater St. Louis – West Region

ST. CHARLES, Mo. (February 27, 2018) — Lauren Kolbe (photo available), co-owner of kolbeco, was named 2018 auxiliary board chair for the United Way of Greater St. Louis – West Region. She succeeds Mike Borgna, with Data2 Corporation, who has held the chair position since 2016. “United Way is woven into the fabric of our…
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Web Design Faux Pas We’ve Grown Past

The internet, all things considered, is pretty new. Even as the youngest member of the Kolbeco team, I remember waiting to dial-up to connect to the internet. I’m sure some of you can remember farther back than that. With how quickly everything is changing, it can be hard to keep up with whether your website’s…
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Things to Stop in 2018

Now that the craziness of the holidays is behind us and we’re looking at 2018 with fresh eyes, it’s time to make our New Year’s Resolution recommendations for marketing, if you will. But rather than say, “I’ll focus more on social media for my company,” or,” this will be the year I refresh my logo,”…
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Lily Takes on New York

Lily is the daughter of Danieal Broz, who heads up Kolbeco’s Web and Digital Marketing Department. We at Kolbeco were excited to hear of Lily’s experiences in New York, exploring the marketing and media world there with her high school DECA group. This week, she shares those experiences as our featured guest blogger. My Sophomore…
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2017 Rewind: What’s Old is New Again

I’m essentially an old cat lady who never leaves her home, minus the age and lacking the cat. I decided to venture out the other day for some Christmas shopping (which was a mistake, I’ll go back to online shopping in the future), but in the process I stumbled across some “hot items” and gifts…
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Operating On Autopilot – Good for Airplanes, Bad For Humans

An article , recently shared with me touches on how our brains switch to autopilot after learning a new skill. In the article, the author discussed learning a skill but lack of focus on the mastery of the skill, using the example of driving a car. We typically learn well enough to pass the test,…
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