You may not have met her in person, but if you’re a client, supplier, or friend of Kolbeco you probably know Cara! Cara is the dynamo who keeps things running around the office, from our daily accounting to making sure we have all the equipment and supplies needed to do our jobs. And she knows…
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Since the dawn of the social media age, marketers have been working hard to leverage it as a means to communicate with customers and ultimately, sell them product. Often times marketers are trying to use social media as an extension of traditional marketing efforts, broadcasting advertising messages like … “Come in for our latest sale,”…
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In my last blog, I talked about Web Visibility, which is the umbrella term we use for how people find your site through the web. That can include SEO, which is optimizing your site to make it easier for search engines like Google to find. It also includes paid web ads, social media, email, and…
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As privacy laws and data protection changes globally, it has become more important than ever to make sure your website is equipped with a privacy policy. https://youtu.be/CoR5JpNOhMs As Woody from Toy Story would say: “If you don’t have one, GET ONE!!” What Is a Privacy Policy? It is a legal document that specifies what personal…
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Coming up with a great idea or concept for your social media and content marketing efforts takes time, critical thinking and brainstorming. After all, good strategy demands that content is engaging, speaks to your audience, and produces results for your brand. Producing those great ideas is a significant responsibility. What if there was a way…
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Is your website visible? No, I don’t mean whether or not it shows up on the screen when you type in the web address. Nor am I asking if it’s easy on the eyes. I’m asking if your website is visible among the millions of other websites out there that are relevant to your search…
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You have to watch out for the quiet ones in the room. Chances are, they’re among the smartest, funniest, and most fun-to-be-around people you’ll ever encounter because once they speak, their big personalities come out. That’s Kristine. When she first came to Kolbeco, she was a bit reserved, probably because we can be an overwhelming…
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Recently, my husband and I started house hunting. Where did we start looking? Why, online of course. Funny thing is, online all you have to go off of is a set of pictures and a few key sentences. Granted, people don’t buy houses online, they have to go in person and see them and then…
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ST. CHARLES, Mo. (February 27, 2018) — Lauren Kolbe (photo available), co-owner of kolbeco, was named 2018 auxiliary board chair for the United Way of Greater St. Louis – West Region. She succeeds Mike Borgna, with Data2 Corporation, who has held the chair position since 2016. “United Way is woven into the fabric of our…
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The internet, all things considered, is pretty new. Even as the youngest member of the Kolbeco team, I remember waiting to dial-up to connect to the internet. I’m sure some of you can remember farther back than that. With how quickly everything is changing, it can be hard to keep up with whether your website’s…
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