Tag: Blog

The Anti-Template for Social Media Success

I live my life according to George Costanza – always have, always will. I have a strong affinity for quality architecture, obese wallets and the occasional éclair bar. Also, just like George, I believe in bucking social trends such as spending two months pay on an engagement ring. Who in the heck came up with…
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The Unlikeliest Source of Wisdom on Employee Engagement

By all accounts, the guy had made it. The company he had started from nothing was now raking in millions. His office was lined with awards and grip-and-grin photos. From the obligatory desk pictures, he was outfitted with a beautiful wife and children. I had sat in many offices like it. The assignment was to…
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From lines on a ledger, to lines of code.

The birth of the Kolbeco web department. To offer our clients a complete marketing experience, it became clear a few years ago that Kolbeco might consider the creation of an in-house web department. We had experience designing websites and working with outside developers to complete projects. And while we were able to complete websites, we…
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What’s in a Name: The ActOn Dentistry Story

“I want to show people that dental implants don’t have to be outside their reach. Implants can be accessible to more people. I’m going to make that happen by doing it differently than it’s been done in the past.” This was the vision, and the sentiment that Dr. Matt Slaven came to Kolbeco with. At…
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How to Apologize and Be a Better Human

The flower in the middle of the table seemed to mock my disposition. Around me, the sounds of conviviality and the clinking of wine glasses. A woman over-enthusiastically laughs at her date’s joke. My stomach makes a growl noise, which I assume that everyone can hear. “Shall I remove the placesetting, sir?,” the server asked.…
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Half the Words Will Do

I remember it like it was yesterday. I was a freshman in college, sitting in one of my first writing classes. The professor had given us our assignment, and I was eager to leave class and get started. I had my topic, did the research, and submitted my paper at the next class – only…
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What does the customer think when you don’t take the high road?

I recently read an article between two local St. Louis attorneys who were participating in a panel discussion about marketing within the legal profession. The two attorneys “let barbs fly” at this discussion. Obviously these two attorneys don’t have the same values when it comes to their businesses. Which frankly is a good thing. If…
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Stop Doing Marketing Stuff

I’m a writer. I don’t think this because I believe myself to be terribly good at it, but because writing is what I naturally do with my thoughts. Most of what I write everyday is crap – inane and boring. It’s also usually weak and self-centered. My fragile ego is thankful that more than 90…
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The Cutting Edge

Clients are always looking for ways to make themselves stand out above the rest. One way we creative folks like to accomplish this feat is by using new or different design methods to help make your materials pop.   From metallic, pearlized, and textured papers, dye-cutting, metallic inks, foiling, embossing, and varnishes—there is a lot…
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I don’t need a marketing firm – I can do my own social media marketing!

So I was perusing some articles looking for something to spark enough inspiration for me to put the pen to paper and write about something that would teach and inspire. Instead, I came across this extremely mind-blowing article on buzzfeed.com.   Apparently, this story is pretty big now, so I apologize if I’m the last…
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