A few weeks back I received an email from an ambitious young job seeker looking to break into the wondrous world of PR. He had just moved home from Mizzou and was in search of his first big kid job. Much to my surprise, he was not asking if I could get him a job…
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So recently we got into a discussion about a brand and whether the customer cares if you make money. Well… we decided it depends. On what, you ask? THE BRAND Apple is a perfect example. They charge a premium for their products; however their brand is based on a solid foundation of products that simply…
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I have never put much stock into these “Best Agency ___” contests. Not only are most of them super lame, they never reflect the sole reason you even exist—your work! Now with that being said, I believe there is an exception to every rule… and I have I found one. The Agency Post, an online…
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As a curious human being, I love hearing the stories behind a business, and the stories about customers’ experiences with that business. As a marketer, I find that these stories are key in establishing a brand and creating strategy. When we begin the process, the first question I always ask is “why” – why does…
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We were recently given the opportunity to speak at two Social Media classes held at the Home Builders Association of St. Louis & Eastern Missouri. As a service for their members, the four-part June Social Media Series set out to educate attendees on some of the hottest topics. Kolbeco embraced the opportunity to encourage and…
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A common question I field from either clients or perspective clients is: “How can we mine leads through social media?” While social media marketing is often filled with trivial metrics such as “Likes” & “Follows” there is one metric that does matter: leads! If you aren’t increasing brand awareness, extending your reach and increasing sales,…
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As a dog who certainly enjoys the outdoors as well as the indoors, I’d like to pass along some tips for this summer so that my canine friends are not forgotten! 1. Flea, Tick, Parasite Preventatives! According to my vet, the season of pooch pests started early this year and will be one of…
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The technology world often leads with certain marketing tactics for promoting their brand. Specifically: technology, which could include search engine marketing, social media and a host of other online tactics to promote their brand in the digital space. What is interesting is as postage continues to climb and make it harder to market; Google continues…
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Today, I sit at my desk with tears in my eyes writing about a man who wrote so much about the businesses – and people behind the businesses – in the St. Louis area. Rick Desloge was a crafty and witty storyteller who had the ability to see things in a way the rest of…
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There’s no disputing it. Social media has taken the world by storm! The masses have taken to posting, sharing, tweeting and retweeting – from what they had for breakfast to some of life’s biggest moments, people live (and plan) their days through social media. As companies flock to social media outlets, there’s a growing trend…
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